Ott Coffee is a for-purpose business that produces hemp-infused coffee for conscious-driven people who yearn for a connection with their state of flow. Ott encourages their CBD coffee lovers to find their center and start each day with a balanced mind, body, and spirit.
Ott Coffee
Brand Strategy
Brand Design
Web Design
Sustainable Packaging
Challenge
Ott Coffee wanted to communicate their impact was larger than just another CBD product and needed a fresh design for their cold brew can.
Approach
During our discovery call, we collectively determined a rebrand was needed to differentiate from other CBD companies. We started with a strategy session to understand Ott Coffee’s main customer, positioning and messaging.
Impact
With consistent branding, copy, and sustainable packaging recommendations, we were able to define Ott’s brand identity and voice resulting in a confident, go-with-the-flow, and creative personality. A brand for the progressive eco-conscious consumer unique from other CBD coffee companies by offering high-quality coffee that doesn’t come at the expense of people or the environment.
"Suzie and Christine over-delivered. Working with them was amazing, they were persistent and they kept the project moving forward. Suzie’s beautiful design of my cold brew can, coupled with Christine’s authentic words, tied everything together in an eloquent way. I will definitely continue working with them!"
Alwan Mortada
CEO
